Approach
A deliberate, four-phase process.
Every engagement follows the same structure. It is flexible enough to accommodate different practice sizes and rigid enough to guarantee quality.
01
Discovery
Week 1
Three hours of structured interviews with key team members. We deliver a positioning document, target patient profile, and competitive audit.
- Positioning statement
- Target patient profile
- Competitive audit
02
Design
Weeks 2–4
Two distinct design directions. One chosen direction refined into a full design system. Every page, every state, every breakpoint.
- Two design directions
- Full design system
- Every page, state, and breakpoint
03
Build
Weeks 5–10
Hand-coded, no templates. Weekly demo deployments. Performance target: Lighthouse 95+, WCAG AA, under 1.5s load time.
- Lighthouse score 95+
- WCAG AA accessibility
- Weekly demo deployments
04
Launch & Beyond
Week 11 onward
Six months of post-launch support included. Bug fixes, analytics reporting, and content updates. Optional quarterly retainer for ongoing work.
- Six months support
- Analytics reporting
- Optional quarterly retainer
Ready to start?
Schedule a call