Approach

A deliberate, four-phase process.

Every engagement follows the same structure. It is flexible enough to accommodate different practice sizes and rigid enough to guarantee quality.

01

Discovery

1 week

Three hours of structured interviews with your team. We deliver a positioning document and competitive audit. You will have to make uncomfortable decisions about who you do not want as a patient.

  • Positioning document
  • Competitive audit
  • Target patient profile

02

Design

3 weeks

Two distinct directions. You pick one. We refine it into a full system. The fastest projects are the ones where someone on your team can make decisions quickly.

  • Two distinct directions
  • Full system refinement
  • All pages, states, breakpoints

03

Build

4–6 weeks

Hand-coded, weekly demo deployments. The build itself is the fastest phase. The variable is content — photos, bios, service descriptions from your side. That usually takes longer than anyone expects.

  • Hand-coded from scratch
  • Weekly demo deployments
  • Content is the only variable

04

Launch & Beyond

3 months included

Post-launch support: bug fixes, content updates, analytics reviews. Up to four hours of changes per month included. After three months, a quarterly retainer is available if you need ongoing work.

  • Bug fixes and updates
  • Analytics reviews
  • Quarterly retainer available

Ready to start?

Get in touch