Boutique Digital Studio · Beverly Hills

Your practice, not a template.

Hand-coded medical practice websites. Built from scratch, no templates or page builders. You own it, no monthly fees.

Get in touch See the case →

2.3×

Consultation requests for a Newport dermatology practice.

98

Lighthouse score, Pacific Dental Studio.

8–10

Weeks from kickoff to launch. Timeline depends on client content delivery.

Built from scratch

No templates, no page builders, no WordPress.

Since 2023 8+ practices across California Average Lighthouse score 96

Trusted by medical practices across Southern California

8+

Bay Dental Studio

Los Angeles

Aesthetic Medicine Studio

Los Angeles

Coastal Dermatology

Orange County

Laguna Dental Arts

Laguna Beach

Beverly Hills Implant Studio

Beverly Hills

Beverly Medical Studio

Beverly Hills

Newport Dental Studio

Newport Beach

Perfect White Smile

Beverly Hills

What You Get

Beyond design and development.

Positioning that filters

We help you clarify who you serve best. The right patients self-select. The wrong ones self-select out. That is the entire strategy.

Measured results

Each case is different. One practice saw consultation requests increase 2.3×. Another raised average treatment value 38%. We report actual numbers, not averages.

Built to last

Built from scratch, no templates. Fast load times and strong Lighthouse scores by default. Three months of post-launch support included.

Method

A deliberate process.

01

Discovery

1 week

Three hours of structured interviews with your team. We deliver a positioning document and competitive audit. You will have to make uncomfortable decisions about who you do not want as a patient.

02

Design

3 weeks

Two distinct directions. Pick one. We refine it into a full system. The fastest projects are the ones where someone on your team can make decisions quickly.

03

Build

Up to 4 weeks

Hand-coded, weekly demo deployments. The build itself is the fastest phase. The variable is content — photos, bios, service descriptions from your side. That usually takes longer than anyone expects.

04

Launch & Support

3 months included

Post-launch support: bug fixes, content updates, analytics reviews. Up to four hours of changes per month included. After three months, a quarterly retainer is available if you need ongoing work.

[04] For Dental Practices

Built for the practices that define Beverly Hills dentistry.

Most dental websites are built on WordPress templates. They load slowly, rank poorly, and look like every other practice. We build custom sites on modern technology — faster, more secure, and designed specifically for premium dental patients.

Performance

Strong Lighthouse scores

Built on modern static architecture. No database, no plugins — fast by default.

Load Time

Under 1.5 seconds

Mobile page load target. Industry research shows 53% of mobile users leave a site that takes longer than 3 seconds to load.¹

Tech Stack

Astro

Modern static framework. No database, no plugins to maintain. Fewer security concerns compared to CMS-based sites.

What this means for your practice

  • Service pages that rank for specific procedures — Veneers, Implants, Invisalign, Full Mouth — each driving patients from Google
  • HIPAA-compliant forms integrated with NexHealth, Open Dental, or your existing PMS
  • Schema markup for LocalBusiness, MedicalProcedure, FAQPage, Review — built into every page
  • Flat fee. You own the site. No monthly subscription, no per-page charges, no lock-in contracts
Get in touch Get your free site audit →

¹ Google/SOASTA Research, 2018: 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.

Selected Work

Recent engagements.

Bay Dental Studio website

Bay Dental Studio

A complete rebrand and site that helped a twelve-chair practice raise its average treatment value by 38%.

Los Angeles County, CA · Brand strategy · Website design & development

View case study
Aesthetic Medicine Studio website

Aesthetic Medicine Studio

A site designed to position a four-physician practice as the destination for facial aesthetics in Los Angeles.

Los Angeles County, CA · Brand strategy · Website design & development · Copywriting

View case study
Coastal Dermatology website

Coastal Dermatology

Replaced a five-year-old template site. Consultation requests 2.3× in the first quarter.

Orange County, CA · Website design & development · Photography direction

View case study

Client Results

What our clients say.

alairlab didn't just redesign our site. They reframed how we talk about our practice. The patients we attract now are completely different — and the cases are bigger.

DR. R. CHEN

Aesthetic Medicine Studio

3.1× consultation requests

We stopped getting patients who wanted the cheapest option. The site does the filtering for us now. Average treatment value went up 38% in six months.

DR. J. KAPLAN

Bay Dental Studio

+38% treatment value

We were full but not growing in the direction we wanted. The new site changed that within ninety days. Cosmetic appointments jumped 44%.

DR. S. MEHTA

Coastal Dermatology

2.3× consultations

FAQ

Questions.

How much does a dental website cost?
Every project is scoped individually based on practice size, location count, and clinical complexity. We provide a detailed proposal after our discovery call. You own the site. No monthly fees.
What makes your approach different from a traditional agency?
We start with positioning, not design. Before a single pixel is placed, we deliver a strategy document that forces you to decide who you do and do not want as a patient. Most agencies skip this because it is harder to sell than a logo.
Why not WordPress?
WordPress sites load slowly, require constant plugin updates, and are frequent targets for security attacks. We build on Astro, a modern framework that produces static HTML. Faster load times, better Lighthouse scores, no database to maintain, and fewer security concerns.
How long does an engagement actually take?
Eight to ten weeks from kickoff to launch when content arrives on time. The most common delay is waiting for practice photos, provider bios, and service descriptions. We recommend starting your content gathering before the project begins.
Do I own the site after it is built?
Yes. You own everything — the code, the design, the domain, the content. No monthly licensing fees. No lock-in contracts. If you ever want to leave, you take the full site with you.
How do I know this will work for my practice?
You do not know beforehand. Neither do we. That is why we start with a strategy phase before any design work. If the strategy does not reveal a clear angle, we tell you early. We have turned down engagements where we could not identify a real opportunity.
What if I already have a site I like?
Keep it. If your current site drives the volume and quality of consultations you want, there is no reason to change. We only take on work where we believe we can make a measurable difference.

[05] Next

Let’s talk.

If you are considering a new site, we should talk. No slides. No pressure. No follow-up if it’s not a fit.

Your 30-minute call

  • 01 You tell us about your practice and the patients you want to reach.
  • 02 We tell you whether we can help and roughly what it would involve.
  • 03 If it is not a fit, we say so. No follow-up emails. No drip campaigns.
Get in touch Get a free site audit →