Case Study
Coastal Dental Group
A complete rebrand and site that helped a twelve-chair practice raise its average treatment value by 38%.
The Challenge
A twelve-chair practice operating well below its potential. The existing site was generic, indistinguishable from neighboring practices, and attracting primarily insurance-dependent patients. The team had invested heavily in technology and training — but not in how they showed up online.
The Approach
01
Discovery
Three hours of structured interviews with the principal dentist, two associates, and the office manager. We mapped the patient journey from first search to post-treatment review.
02
Positioning
The practice had a real differentiator: same-day CEREC restorations. We built the entire positioning around this, anchored by the phrase "dentistry without the second appointment."
03
Design
A restrained visual system. No stock photography. Real case work, real team portraits, real office environment photographed over two half-days.
04
Build
Hand-coded on Astro. Lighthouse score 98. Load time under 1.2 seconds. Handed off with documentation the staff could maintain.
The Outcome
+38%
Average treatment value, six months post-launch
2.1×
Online consultation requests, first quarter
98
Google Lighthouse performance score